Overview
WealthFusions does not sell your personal information. We do not share your data with advertisers. We collect only what is necessary to deliver our services.
WealthFusions ("we", "us", or "our") operates wealthfusions.com and related services. This Privacy Policy explains how we collect, use, disclose, and protect personal information in compliance with Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation.
By using our website or services, you consent to the practices described in this policy. If you do not agree, please discontinue use of our services and contact us to request deletion of any information we may hold.
Information We Collect
Information you provide directly
- Contact information: Name, email address, phone number, province
- Financial profile information: Income range, life stage, investment goals, insurance details — provided voluntarily through our consultation booking form or calculator tools
- Communications: Messages, emails, or notes you send to us
- Newsletter subscriptions: Email address and subscription preferences
Information collected automatically
- Usage data: Pages visited, time on site, click behaviour, referral source
- Device information: Browser type, operating system, screen resolution, IP address
- Calculator inputs: Values entered into our free financial calculators (stored anonymously and in aggregate only — never linked to your identity)
Important: Calculator inputs are processed client-side in your browser and are never transmitted to or stored on our servers in identifiable form.
How We Use Your Information
We use your information exclusively for the following purposes:
- To schedule and conduct your free strategy session
- To send you the pre-session questionnaire and post-session summary
- To send the WealthFusions newsletter (only if you subscribed)
- To respond to your inquiries and support requests
- To improve our website, calculators, and content based on aggregate usage patterns
- To comply with legal obligations
We do not use your information to:
- Send unsolicited marketing communications beyond what you opted into
- Profile you for advertising purposes
- Share or sell your data to financial product providers, insurers, or fund companies
- Make automated decisions that affect your financial situation
Sharing & Disclosure
WealthFusions does not sell, rent, or trade personal information. We may share information only in the following limited circumstances:
Service providers
We use trusted third-party service providers to operate our business (e.g., email delivery, calendar scheduling, website analytics). These providers are contractually bound to handle your data only as directed by us and consistent with this policy. Current categories of providers include: email platform, appointment scheduling software, web hosting, and website analytics.
Regulatory compliance
As advisors contracted through World Financial Group Insurance Agency of Canada Inc. (WFG), we may be required to maintain and share client engagement records in accordance with provincial insurance regulatory requirements. Such sharing is limited to what is legally required and will be disclosed to affected clients.
Legal requirements
We may disclose information if required by law, court order, or government authority, or to protect the rights, property, or safety of WealthFusions, our clients, or the public.
Business transfers
In the event of a sale or transfer of our business operations, personal information may be transferred as part of that transaction. We will notify affected users by email prior to any such transfer.
Cookies & Tracking
WealthFusions uses cookies and similar technologies for the following purposes:
- Essential cookies: Required for basic site functionality (session management, security). Cannot be disabled.
- Analytics cookies: Help us understand how visitors use the site (page views, navigation paths). We use privacy-respecting analytics. No cross-site tracking.
- Preference cookies: Remember your filter selections and calculator preferences within a session.
We do not use advertising cookies, retargeting pixels, or social media tracking scripts. You can control cookie settings through your browser. Disabling analytics cookies will not affect site functionality.
Data Security
We implement industry-standard security measures to protect your personal information, including:
- SSL/TLS encryption for all data in transit
- Access controls limiting data access to authorized personnel only
- Regular security reviews of our systems and third-party providers
- No storage of sensitive financial account details (account numbers, SIN)
While we take all reasonable precautions, no method of transmission over the internet is 100% secure. We encourage you not to share sensitive financial documents over email or web forms.
Your Rights
Canadian residents (PIPEDA)
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Withdrawal of consent: Withdraw consent for non-essential uses (e.g., newsletter) at any time
- Complaint: File a complaint with the Office of the Privacy Commissioner of Canada if you are not satisfied with our response
To exercise any of these rights, contact us using the information in the Contact section below. We will respond within 30 days.
Data Retention
We retain personal information only as long as necessary to fulfill the purposes for which it was collected or as required by law:
- Strategy session records: Retained for 7 years for regulatory compliance purposes
- Newsletter subscribers: Retained until you unsubscribe or request deletion
- Website analytics: Aggregated data retained for 24 months; individual session data for 13 months
- Inquiry records: Retained for 2 years from last contact
Children's Privacy
WealthFusions services are intended for adults aged 18 and over. We do not knowingly collect personal information from individuals under 18. If you believe a minor has submitted personal information to us, please contact us immediately and we will delete it promptly.
Policy Changes
We may update this Privacy Policy from time to time. Material changes will be communicated via email to registered users and by a prominent notice on this page for at least 30 days prior to taking effect. The "Last Updated" date at the top of this page reflects the most recent revision.
Continued use of our services after changes take effect constitutes acceptance of the updated policy.