What Is Universal Life Insurance? A Complete Guide for Canadians
Published on June 17, 2025 | By WealthFusions Insurance Team

Universal life insurance is a powerful financial tool that combines lifetime insurance protection with a tax-advantaged investment component. While more flexible and customizable than whole life insurance, it also comes with unique costs and risks. This beginner-friendly guide helps Canadians understand how universal life insurance works, when it makes sense, how it compares to other options, and what to watch for before buying.
1. What Is Universal Life Insurance?
Universal life insurance is a type of permanent life insurance that includes:
- A death benefit payable to your beneficiaries tax-free
- A cash value component that earns tax-deferred interest
- Flexible premiums and investment options
You can adjust the premium amount, death benefit, and investment strategy over time—making it ideal for long-term financial planning.
2. How It Works: Breakdown of Components
Each premium you pay is divided into:
- Cost of Insurance (COI): Covers the pure life insurance risk based on your age, health, and death benefit.
- Administrative Fees: Monthly policy maintenance costs (~$10–$30/month).
- Investment Contribution: Funds added to your cash value account, which grows tax-free inside the policy.
You can invest the cash portion in GIC-type funds, index-linked funds, or mutual fund–style investment options offered by your insurer.
3. Sample Cost Comparison (2025)
Coverage | Age 35, Non-Smoker | Age 45, Non-Smoker | Cash Value (at 20 Years) |
---|---|---|---|
$250,000 Universal Life | $125–$175/month | $190–$260/month | $35,000–$60,000 |
$250,000 Term-20 | $20–$25/month | $40–$60/month | $0 (no cash value) |
$250,000 Whole Life | $150–$200/month | $225–$300/month | $30,000–$55,000 |
Rates from top Canadian insurers: Manulife, Canada Life, Sun Life, and Empire Life. Actual values depend on policy structure, risk rating, and investment strategy.
4. Key Benefits of Universal Life
- Flexible premiums: Pay more or less each year depending on your income and needs.
- Tax-sheltered growth: Investment growth inside the policy is not taxed unless withdrawn.
- Access to cash value: You can borrow against it or make partial withdrawals (though this reduces your death benefit).
- Estate planning: Ideal for leaving a tax-efficient inheritance.
- Custom investment options: You choose low- or high-risk investment allocations.
5. Drawbacks and Considerations
- Complexity: More complicated than term or whole life—requires careful monitoring.
- Higher costs: More expensive than term coverage, especially early on.
- Market risks: Investment component is not guaranteed unless invested in fixed accounts.
- Policy lapse risk: If investment returns are poor and premiums are underpaid, the policy could lapse.
Tip: Work with a certified insurance advisor to model various funding and investment scenarios.
6. Is Universal Life Insurance Right for You?
Universal life is ideal if you:
- Need lifetime protection (e.g., for tax, legacy, or business planning)
- Have maxed out RRSP and TFSA contributions
- Want to transfer wealth tax-efficiently to your children or charity
- Can commit to long-term contributions (10+ years)
Not recommended for those on tight budgets or needing only temporary coverage.
7. Universal Life vs. Whole Life vs. Term Life
Feature | Universal Life | Whole Life | Term Life |
---|---|---|---|
Coverage Duration | Lifetime | Lifetime | 10–30 Years |
Premium Flexibility | ✔️ Adjustable | ❌ Fixed | ❌ Fixed |
Cash Value | ✔️ Variable | ✔️ Guaranteed | ❌ None |
Cost | High (but adjustable) | High (fixed) | Low |
Investment Control | ✔️ Yes | ❌ No | ❌ No |
Conclusion & Call to Action
Universal life insurance is a versatile solution that offers permanent coverage and investment growth under one policy. While it requires more engagement than term or whole life, it can be a smart tool for high-net-worth individuals, business owners, and those with long-term estate planning needs.
Want to know if universal life fits your financial strategy? Book a free personalized consultation with a WealthFusions advisor today.
Frequently Asked Questions
- 1. Can I withdraw money from my universal life policy?
- Yes, you can take out loans or partial withdrawals from the cash value. This may reduce the death benefit and trigger tax.
- 2. Is the investment return guaranteed?
- No. Returns depend on your chosen investment options. Only fixed accounts may offer a minimum interest guarantee.
- 3. What happens if I miss premium payments?
- The insurer may cover the shortfall using your cash value. If the value is too low, the policy can lapse.
- 4. Are premiums tax-deductible?
- No, life insurance premiums are not tax-deductible in Canada (unless it’s for a qualifying business use).
- 5. Can I change the death benefit amount?
- Yes. Most universal life policies allow increasing or decreasing the death benefit, subject to underwriting approval.
- 6. Can I switch investment options later?
- Yes, most policies allow rebalancing or switching your investment allocations with no tax consequences inside the policy.
- 7. Is universal life better than TFSA or RRSP?
- Not necessarily. TFSAs and RRSPs should be maxed out first. UL insurance is ideal for tax-efficient wealth beyond those plans.
- 8. How much should I contribute?
- Most plans require a minimum (e.g., $100/month), but high earners can “overfund” to build significant tax-deferred cash value.